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Gregath Company,
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Free Advertising A signing gathering or publication celebration can also help marketing in more than one way. The host and hostess may wish to contact their local newspaper and set up an appointment for a personal interview and picture taking session with the writer. In which case, the writer should be prepared to make newsworthy statements of interest regarding his research, books, and himself. People that attend will also buy and carry your book to other people. While it is rarely effective as the sole marketing effort, it can be an effective element. If you have heard it once, you have heard it a thousand times, the best way to spread the word is by networking. Locally, if no one has thrown you an autograph or release party, you can do one yourself. Make sure you notify all the local media as well as book stores, libraries, etc. in addition to sending out personal invitations. News Releases should be prepared in advance whenever possible and hand delivered or mailed to the newspaper(s). Letters to specific columns or Editors are usually made during research and may also be made upon completion of the publication. Free or nearly so: Setting up a table or booth at a local, regional, or themed event is a great way to get the work out about your book. If you are still working on the project and want to get "the buzz" started, this can be a fun way to make friends and meet new people as well. You may find more material for this project - or the next - landing in your lap as well. Set up at the county fair, exhibit at the Christmas craft fair, see if you can man a table at the local library - even if they don't have special events for authors. Genealogists and historians should get out to reenactments, society meetings, ancestor fairs, workshops and the like. Sometimes exhibiting (or vending) is free or just a few dollars for table space. You might get several friends together and share the space and expense. In addition free PR material, you may have something that you can sell to further offset the up front costs - bookmarks, stationary, crafts, etc. National events and trade shows be several hundred dollars of expense. Click here for a few "store bought" display items we offer for sale. Please don't forget that, if you choose to apply it to income tax, all costs associated with this are deductible in some way.
Public Speaking You don't have to be the most recognized professional in the country or a cheerleader to consider lecturing. The fact that you have produced a publication on any subject shows you believe in your knowledge enough to share it. Consider what type of audience you would be comfortable speaking to and then seek out invitations to those type of gatherings, or host one yourself. If you offer your time and chosen topic(s) to local groups, you may be surprised when they might net sales, as well as gas money, honorariums, and/or free meals, not to mention the networking possibilities - producing material for your next publication, etc. Schools may also be interested, though many of these programs may not allow for sales time. If you are comfortable lecturing, seek national or "big" opportunities, and the paychecks that are associated with getting "the job". This may be done through groups, or through your own booking talent for "private" lectures. Please don't forget that, if you choose to apply it to income tax, all costs associated with this are deductible in some way. For more suggestions
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> Events Page Last Updated: November 14, 2011 |
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