Glossary
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S&H
Part
I
Printed Book
Family History
State
Part II
E-Book
Genealogy & History
Fiction
Part III
Non-Book Items in our Catalog
Other Sections
(May include Printed Book, E-Book and Other)
New
Additions
New
Reprints
Gift Services
Inexpensive Marketing
Book/Author Website or Web Pages
Back to:
Press Releases |
Book/Author Events |
Other Tips
Basic Site Design Packages
There are several different things you can do to help sell your book. Below are several sales strategies that you can use for any type of book.
General Links:
Paid
Advertising | Direct Mailing
Low cost/no cost suggestions on how to keep subscribers to periodicals.
See Also
Electronic Marketing and
E-Zine Archives
Click here for
information on specific advertising tools and services.
Click here to learn domain from hosting and more: the foundation of a website and site basics.
Basic Site Design
Consider keeping your page size down - size means load time. Remember that not everyone has high speed connections. Think of each page as a separate element or "chapter" of your site. Some basic pages (any category may be multiple pages) you may wish to have include:
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About the author, publisher, etc.
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About the book(s)
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Press room (tip sheet, sell sheet, press releases/articles, etc.)
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Ordering process (information, shopping cart, etc.)
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FAQ - frequently asked questions
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Contact information
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Book content -
table of contents
index
introduction
select sections
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Color photos to supplement black and white in book
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Photo Gallery
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New and updated information from book
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Event calendar (book signings, lectures, school visits, etc.)
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Forthcoming work
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Blog
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Press Kit
As your site grows you may wish to add:
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Site index/map
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Privacy policy
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Guarantee policy
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Return policy
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Search engine
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Submission request
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Guest book
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Book/author specific calendar
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Electronic newsletter or e-list (groups.yahoo.com or Bravenet both provide services for free)
As the site grows in page count, remember to build a good hyperlink structure. The best site in the world can be frustrating if no one can get around (navigate) in it. A on-site search engine can be helpful, but don't depend on it for all navigation. Take a look at how websites you enjoy are laid out and plan accordingly.
Click here for National Genealogical Society's Guidelines for Publishing Web
Pages on the Internet.
The best website in the world won't do much good without traffic. The days of "if you build it they will come" are over - the web is just too big now. That said, you can use many of the same easy marketing ideas listed for your book to get your website out there. In addition, make it a destination, be sure there are extras on the site that make people interested in spreading your address through word of mouth. Even if it is just copies of all current family vacation photos - it's extra free content someone will enjoy.
For more suggestions
on this subject and more, order our book:
G550-$10.00 WRITING Family
History Or Genealogy For Pleasure and Profit, by Gregath Company, Inc., *updated* 2008. ISBN: 0-944619-00-2, 8½x11",
softbound book, 126 pages, suggestions & examples of all facets of your project
for the typist and/or computer user.
Also available on disk.
Also we suggest:
Guerrilla
Marketing for Writers - 100 Weapons for Selling Your Work
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