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The Title
Judging a book by it's cover.

Titles can mean many things to many people. Subject matter and scope of project can vastly effect what is "acceptable" and marketable for a given book. There are no hard and fast rules, but here is some food for thought.

Based on the project, consider:

  • Reflect the subject

  • Use keywords - This will help online marketing.

  • Simple and straightforward - The title is not a place to add mystery or restrict your audience by education level.

  • Length of title (including subtitles) - For some types of books longer titles are allowed for, even expected.

  • Considers the target reader

  • Set the hook - "Judging a book by it's cover."

Strategy:

  • Brainstorming is a great way to get started.

  • Don't leave setting the title until the last minute - good titles reflect the time spent selecting them.

  • Realize your marketing text, summary and/or cover "blurb" can further explain the title and build reader's intrigue/interest.


For information on this subject and more, order our book:
wholesale price eligible
G5505-$10.00 WRITING Family History Or Genealogy For Pleasure and Profit, by Gregath Company, Inc., *updated* 2008. ISBN: 0-944619-00-2, 8½x11", softbound book, 126 pages, suggestions & examples of all facets of your project for the typist and/or computer user. Also available on disk.

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This Page Last Updated: April 21, 2010

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