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General Design Links:
Digital |
Elements |
Font |
Header/Footer | Page Numbers |
Indexing |
Layout |
Margins |
Photos |
Title
The
Title
Judging a book by it's cover page.
Titles
can mean many things to many people. Subject matter and scope of project can
vastly effect what is "acceptable" and marketable for a given book. There are no
hard and fast rules, but here is some food for thought.
The title can be excellent advertising. It can impact many
things during the manuscript process, as well as how easy it
is to find for use and enjoyment, once it has been
published. The title may change several times before a
manuscript is completed and change is good.
Brainstorm - don’t just pick the first thing you think of.
Experiment with ideas, content, and wording, to represent
your body of work. Your title should pack the most
information in a single sentence and have the best rhythm
and sound when read aloud.
Based on the
project, consider:
-
Reflect
the subject
-
Use
keywords - This will help online marketing.
-
Simple
and straightforward - The title is not a place to add mystery or restrict your
audience by education level.
-
Length of
title (including subtitles) - For some types of books longer titles are allowed
for, even expected.
-
Considers
the target reader
-
Set the
hook - "Judging a book by it's cover."
Strategy:
When considering a title, the following considerations may
also influence your choice:
-
Cover design - on spine (consider space for library
labels) and front, how does it fit in the space
available and how does it look with the chosen
fonts and sizes. If the title
is long, or you wish to use a large type, where is the
best place to line break for an effect that is pleasing
to the eye. If a long title is desired, does the entire
title go on the front and spine, or just the "meat" of
it?
-
Title
page - don't over clutter when using desired elements.
Many of the same considerations for the cover should be
looked at.
-
Advertising: Does the title help or hurt the design of
promotional pieces, fit into subject lines (email,
filing, reference, etc.), forms (print and electronic,
book listing and cataloguing (sales and library
catalogs, bibliographic references, etc.)?
For more suggestions
on this subject and more, order our book:
 G550-$20.00
WRITING Family History Or Genealogy For Pleasure and Profit
Complete Edition, by Gregath Company,
Inc.,
2011. ISBN:
978-0-944619-00-1, 8½x11",
softbound book, 132 pages, suggestions & examples of all facets of your project
for the typist and/or computer user. Note: All G prefix books 100 pages or more, this one included,
that are SB can be special ordered in Library Oversewn Hardbound version -
contact
for details.
Also available on disk. |
Click here for more
information.
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This Page Last Updated:
January 04, 2012
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