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(yet un-named) e-zine
Volume 1, Number 4
November, 2002
Helping writers, genealogists and computer users of all kinds
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This e-zine is sent to you at
your request in the first half of every month from The Gregath Publishing
Company.
http://www.gregathcompany.com
Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean?
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Check-in (our company terminology): see link below
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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
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Design Inspiration -
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see link below.
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This section is drawn from information online at http://www.gregathcompany.com/tips.html
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Book Manufacturing Concepts
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see link below.
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This section is drawn from our online virtual tour at http://www.gregathcompany.com/gen.html
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Marketing advice
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Pre-publication price/sale: If you don't already know who your target audience is for your book, it's not to early to start finding out. Once you know who your audience (potential buyers) are, contact them before your book is back from the publishers. Extend them the courtesy of a special price (we suggest at least $10 off) if they send you a paid order by the publication date. We find that giving people around a month works well for postal contacts. Email and phone contacts wouldn't need quite as long. If you decided to go with a wholesale price as discussed last issue, you could offer the same price as pre-publication or a higher one.
By extending a pre-publication special, you single out customers and make them feel special in addition to helping out in the wallet! This is especially good for the author who is funding their own publication. Our company even offers 200 free flyers with any offset printing order to help with this effort.
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Genealogy ideas
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Having trouble deciphering old records? In addition to spidery hand (which can't be helped) and bad reproduction (you might seek out another copy - even in microfilm), a culprit may be differing styles of writing. Check out information on old handwriting. One example if the instance of double s's (ss) was often written like a misshapen lowercase cursive "f"...
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Computer aid!?! More tips about SPAM
Software: Microsoft Outlook Express
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Let's revisit the SPAM problem. In past issues we pointed out how to block a sender. But what about all those folks who are sending from new addresses daily that are cluttering your inbox? You may want to apply a filter (a.k.a. message rule) or two to help manage what arrives. NOTE: This is also handy to pre-sort much of your mail.
So much SPAM is not addressed directly to you and the aid below will shunt these junk e-mails away from your inbox:
Load the program and click the pull down menu "tools" then drop your mouse down onto "message rules", this reveals a second menu out of which you will (slide over staying on message rules) click "mail". When a box appears you are going to click the "new" button on the right side of the box. This brings up a new box that helps you set your rule/filter. in the first window you are going to click the rule "where the to line contains people" this adds the rule to the bottom window. In the second/middle window I suggest you choose "move it to the specified folder". Next you are going to click the link in the bottom window (that has your new rule) "contains people". This brings up a box that you need to add all of the e-mail addresses (alias's) that you have coming into this box. Once all of your e-mails are in, click that box's OK button. Next, choose the "specified" link in the bottom window. This will bring up a box showing your e-mail program's structure. I suggest you make a filter file and select it then click OK. This will bring you back to the "new mail rule" box with your completed rule showing in the bottom window - click OK. Now, with the remaining box, click the "apply now" button and then OK. This will take any e-mail that is not addressed directly to you (including if you were a CC) and place it directly into your filter file. As you have time, clean out your filter file by blocking the SPAM and addressing any hapless emails that got caught there. My suggestion is to clean your filter no less than once a week.
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Note: All references to
"click" are using the left mouse button unless otherwise noted.
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About this e-zine
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The Gregath Publishing Company is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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NOTE: If trying to unsubscribe, supplying a different email address then the one
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Back Issues available through http://www.gregathcompany.com/zine
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Copyright and reprint information
The Gregath Publishing Company is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company as staff members are responsible for the content.
