Gregath Publishing e-zine 
Volume 3, Number 4
February, 2004
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What’s It Mean?
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Art(work): Non-text material (in our shop, this excludes photographs) - may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Clip Art: Commercially produced "stock" images, already prepared, many times found in collections.  Generally copyright free with some limitations, it can be "cut and pasted" directly into the publication

Line Art: Made of individual lines, no % shading or close line fill - unless special handling is required for a  (some very detailed older woodcuts, etc.), these do not add to cost of publication

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don't understand?  Try us - email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration - often overlooked space saving technique
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Many times, an author wants to put a lot of information in a book, while publishing in the fewest pages possible (basic economics).  While an author may easily be able to fill 400 pages, they may be able to present the same information in an easy to read format of 350 or less - thus spending less per book to produce in hard or softbound format.  If the author has chosen to use photographs, one of the most overlooked ways of "saving space" is to have both the photographs one is interested in using on a page and to "fill up" the white space around the photos and captions with other text.  With our fees for photos, many people group their photos onto pages, but rarely do they think to also add text to these pages.  A page with two 2x4" photos can accommodate quite a bit of text besides the captions.  Before laying these pages out, it's always a good idea to double-check with your printer.

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Book Manufacturing Concepts - Mixed Media Books
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Authors who have opted for a traditionally printed book should not overlook the possibility of including additional material on CD with their books.  This can be done totally separately or with an envelope (or spindle) affixed to the book itself (generally inside the back cover).  The author can include files of anything that was "cut" from the book, more reference, further stories & details, links to favorite places, artwork, GEDCOM, etc.

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Marketing advice
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When figuring pricing, remember shipping material costs.  If you choose to send your books via USPS Priority mail, you can order your boxes and tape free of charge directly from the post office online at http://www.usps.com.  Find the shipping materials area and the boxes, tape you need, the "price" is $0.00.  There are stipulations you'll need to adhere to that are listed on their site including you must use these items for priority class only.

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Genealogy ideas
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Have you checked out alternate Census options?  Don't discount all census that were taken - in addition to state and federal options there are/were agricultural, etc. at different time periods.

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