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Gregath Publishing e-zine 
Volume 5, Number 1
January, 2006
Helping writers, genealogists and computer users of all kinds
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This e-zine is sent to you at your request in the first half of every month from The Gregath Publishing Company. 
http://www.gregathcompany.com

Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What’s It Mean?
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Binding Edge: Edge of text block that is attached by sewing or adhesive binding, etc.

Binding Margin (inner, gutter, or back margin): Margin where text block is attached: The distance between the binding edge of a printed page and the text area.

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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
Run across a word that you don't understand?  Try us -
e-mail us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration - Pep up your end papers.
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Lower cost alternative to custom printed end sheets:

  • Free form one of a kind end papers - freehand design or made with an inked rubber stamp

  • Photo (or other item) plates

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This section is drawn from
http://www.gregathcompany.com/tipsstarting.html
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Book Manufacturing Concepts - A Little About Archival Quality
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Basic Paper Primer

Paper  weight is based on the basic size of a given paper as determined by a given mill.  For this reason, many weight notations one finds has at least 2 separate numbers.  This does not necessarily mean the weight fluctuates between the two.  Generally with printers and suppliers is not a range, but a definition from more than one source and may include more than one grade of paper (bond, text, etc.).  A 50/60# paper is ordered as 50# and as 60#.  However, when put through standardized testing, it is found that each sheet carries the same weight. All specifics supplied If in doubt, check with the business presenting the number information for formal explanation.  Gregath paper suppliers do recognize the standard variation in basis weight of + or - 5% as acceptable by industry standards.

Paper brightness affects the legibility and contrast of printing.  The brightness test measures the reluctance of paper under strict optimal conditions and related it to a white standard (Magnesium Oxide).  The test is mainly applicable to white paper grades.  Basic offset grades are usually in the 80% brightness range.  Aesthetic importance may also be given to the brighter papers.  However, if archival quality is a focus, one must be certain that it is not traded for the brightness.  White papers with 90+ brightness sometimes actually have a blue or colored cast due to additives. 

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This section is drawn from http://www.gregathcompany.com/paper.html  
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Marketing advice - Periodicals: Renewals and New Subscriptions
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When considering renewal request strategies, don't forget to make your renewal efforts "new subscriber" friendly.  Instead of verbiage such as "renewals are due next month", consider "renewals are due next month - new members are encouraged any time".

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This section is drawn from
http://www.gregathcompany.com/marketingsubscriptions.html
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Genealogy ideas
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While no staff has tried this resource, a group of researchers have started a business to help locate and obtain UK (England & Wales, Scotland and Northern Ireland) birth, marriage or death certificates.

http://www.bmd-certificates.co.uk
 

This is a Pay Service, and we do not endorse this site and their services in any way.  This is an FYI resource listing.

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Have a tip? 
e-mail us
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Computer aid!?!  - Organization - part 3
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As you begin wholesale organization, you may find more than one copy of a file that is similar, if not apparently an exact duplicate.  There is no reason (other than personal preference and convenience) to have more than one file with the same information in it on your hard drive.  Back up copies may be made on any number of types of removable media (CDs, flash drives, memory cards or sticks, etc.) or even a dedicated back up hard drive.

So, how do you select what to keep and what to pitch without extensive proofing to be sure you don't delete the best one?  Here are a few suggestions:

In Windows Explorer (or even just an "open" window), find the "Views" button near the top, just under the title bar.  This button will look similar to an index card with dots and/or dashes on it and may have a down arrow to the right of it.  Clicking the main button will "scroll" through the types of views the computer allows you to see for the contents of the file.  If a down arrow is showing, clicking it will give you a list of the views.  For this, select the "details" - it will show file name, save date, file size, etc. in columns.  Next, locate your apparently duplicate files - were they saved on the same date, are they the same size, etc.  Use this information to help you decide which may be the best to keep and what is outdated.

Still not sure what to keep?  Choose one to keep on the hard drive and make a backup media copy of all other versions - in case they are ever needed.

More next month...

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Note:  All references to "click" are using the left mouse button unless otherwise noted.
Have a question or tip? 
e-mail us We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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The Gregath Publishing Company is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issues available through http://www.gregathcompany.com/zine

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Copyright and reprint information

The Gregath Publishing Company is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content. 

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