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Gregath Publishing e-zine
Volume 5, Number 10
October, 2006
Helping writers, genealogists and computer users of all kinds
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This e-zine is sent to you at
your request in the first half of every month from The Gregath Publishing
Company.
http://www.gregathcompany.com
Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean?
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Tail: The bottom edge of a leaf, board, or bound volume; that is, the surface on which a volume rests when shelved upright.
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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
Run across a word that you don't understand?
Try us - e-mail
us your word, term or phrase and we will see if we can
shed some light on the matter!
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Design Inspiration - Index formatting
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Specific suggestions while deciding index entry/item framework:
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If you plan to include nicknames or AKA, decide how you will be formatting them. Do not format them the same as maiden names. We suggest nicknames in quotes "Bob", and maiden names in parenthesis (Blu).
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This section is drawn from
http://www.gregathcompany.com/indexing.html
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Book Manufacturing Concepts - Add to your printed book
for pennies
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Hybrids: Disks can be placed in envelopes or slim-line jewel cases to be delivered (or shrink wrapped) with printed books, or spindles may be attached to the end sheets to secure a CD in a hybrid book. Content ideas for this include:
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Containing original manuscript in digital form. Example - prepared in MS Word, the reader can use the Edit+Find command just like a search engine. Also editing & updating can be accomplished by the reader. This makes an excellent handicapped edition that can be shipped with the printed book, or sold separately.
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This section is drawn from
http://www.gregathcompany.com/epublish.html
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Marketing advice - Encourage Repeat Customers
(Periodical Focus)
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Options that will not add to the cost of a periodical may include:
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Turn the reverse side of the mailer into a full Renew Now notice.
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Add a renew now line to the masthead (top of the front page of the issue).
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This section is drawn from
http://www.gregathcompany.com/marketingsubscriptions.html
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Genealogy ideas
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Part of a genealogy or history related service or social organization? Consider having an ancestor round table. Everyone bring their knowledge and an ancestor. In turn, each give a brief case study of the ancestor and ask for suggestions of your fellows. If you have enough members interested, it could even be open to the public as a membership event, or fund raiser.
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Have a tip? e-mail
us
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Computer aid!?! - NA
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Note: All references to
"click" are using the left mouse button unless otherwise noted.
Have a question or tip? e-mail
us We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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The Gregath Publishing Company is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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This set of directions is also the way to subscribe to this e-zine to get
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Back Issues available through http://www.gregathcompany.com/zine
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Copyright and reprint information
The Gregath Publishing Company is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content.
