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Gregath Publishing e-zine
Volume 5, Number 11
November, 2006
Helping writers, genealogists and computer users of all kinds
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This e-zine is sent to you at
your request in the first half of every month from The Gregath Publishing
Company.
http://www.gregathcompany.com
Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean? - NA
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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
Run across a word that you don't understand?
Try us - e-mail
us your word, term or phrase and we will see if we can
shed some light on the matter!
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Design Inspiration - Index formatting
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Specific suggestions while deciding index entry/item framework:
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Compound (Smith-Jones), hyphenated (Jim-Bob), and foreign (Los Dio) names should also be cross referenced.
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This section is drawn from
http://www.gregathcompany.com/indexing.html
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Book Manufacturing Concepts - Add to your printed book
for pennies
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Hybrids Continued: Disks can be placed in envelopes or slim-line jewel cases to be delivered (or shrink wrapped) with printed books, or spindles may be attached to the end sheets to secure a CD in a hybrid book. Content ideas for this include:
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Containing GEDCOM files (alone, or in addition to other formats) so readers can update and add information in a variety of genealogy programs including Family Tree Maker
E-books fitting this have also been known to be sold as a stand alone book or even as an "add on" price to the standard book retail.
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This section is drawn from
http://www.gregathcompany.com/epublish.html
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Marketing advice - Encourage Repeat Customers
(Periodical Focus)
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Options that will not add to the cost of a periodical may include:
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Include a "clip and mail" renewal form in renewal issue.
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Build a subscribers database of email addresses, send renewal notices by email.
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This section is drawn from
http://www.gregathcompany.com/marketingsubscriptions.html
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Genealogy ideas
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Check with your local library, even if they don't have a large genealogy section, to see what online services they offer. Don't stop with your hometown library! Check other libraries that neighbor your "home" library's service area. Not all library's are aware of what other near by library's offer. It may be worth a trip to get a library card for the services the offer from their website that you can take advantage from your home computer.
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Have a tip? e-mail
us
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Computer aid!?!
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Do you find yourself typing (or modifying) the same kind of letter over and over? Reduce the chance of mix ups through cut and paste or saving over old file copies by making a template. In many Windows based programs it is fairly simple. Make the "cookie cutter" basis that you will be using over and over again. This even works well for non raised letterhead! Next, choose "save as". When you have the save as dialog box up, go to the bottom boxes and click the down arrow (right side) for the file type. From the pull down list that just came up, choose template, or .tmp, check the file name (change it if you want), then OK. Now, next time you want to use the text, click the "file" pull down menu and choose new. Selections may come up on the right side of your screen, or you will get a box that allows you to choose from templates. Choose the template and off you go! When you open a template, modify it and are ready to save, it automatically assumes you are not modifying the template, but producing a file in the default format - such as .doc for Word.
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Note: All references to
"click" are using the left mouse button unless otherwise noted.
Have a question or tip? e-mail
us We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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The Gregath Publishing Company is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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This set of directions is also the way to subscribe to this e-zine to get
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NOTE: If trying to unsubscribe, supplying a different email address then the one
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Back Issues available through http://www.gregathcompany.com/zine
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Copyright and reprint information
The Gregath Publishing Company is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content.
