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Gregath Publishing e-zine
Volume 5, Number 12
December, 2006
Helping writers, genealogists and computer users of all kinds
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This e-zine is sent to you at
your request in the first half of every month from The Gregath Publishing
Company.
http://www.gregathcompany.com
Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean?
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Hybrid Book: A traditionally published book that includes electronic files on a movable format (CD, etc.).
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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
Run across a word that you don't understand?
Try us - e-mail
us your word, term or phrase and we will see if we can
shed some light on the matter!
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Design Inspiration - Index formatting
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Specific suggestions while deciding index entry/item framework:
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Acronyms should also be considered as candidates for cross reference, such as UDC/United Daughters of the Confederacy.
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This section is drawn from
http://www.gregathcompany.com/indexing.html
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Book Manufacturing Concepts - Add to your printed book
for pennies
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Hybrids Continued: Disks can be placed in envelopes or slim-line jewel cases to be delivered (or shrink wrapped) with printed books, or spindles may be attached to the end sheets to secure a CD in a hybrid book. Content ideas for this include:
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Containing supplementary material not included in the printed book. Ideas: Documents (letters, vital statistics, etc.) where the book contains transcriptions, then and now photos extra photos or pictures not in printed book, family artwork or sketches, mementos the author couldn't fit in their target page count.
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This section is drawn from
http://www.gregathcompany.com/epublish.html
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Marketing advice - Encourage Repeat Customers
(Periodical Focus)
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Options that will not add to the cost of a periodical may include:
If using email for renewals, don't use it only for renewals, consider sending extra/color photos (if Copyright release is available), timely tidbits, in-depth coverage, save the dates, quote of the week/month, etc. - things to encourage opening over discarding.
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This section is drawn from
http://www.gregathcompany.com/marketingsubscriptions.html
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Genealogy ideas
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Don't forget to ask for family data updates in your end of year holiday mailings. So many of us put off adding family information to our working files because it can be done later. Sometimes this turns into loosing information. Remember to include your new family data in these mailings as well. This can be done as a separate sheet that can be easily discarded for those non-genealogy oriented family members.
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Have a tip? e-mail
us
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Computer aid!?!
What software to use?
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99.9% of the books we produce are from Microsoft Word. However, it will depend on what the focus of your book is, as well as what software you are familiar with, and how much work you want the software to do for you. For instance, if the book is to contain many charts, a program that is geared toward generating these charts would be important. If you are working toward mainly fact oriented and are hoping the program will organize a manuscript, a program such as Family Tree Maker might be best. If you are looking for word processing and are familiar with the Corel family of products, you may not want to learn Microsoft Office. If you are wanting to go with fancy margins, clip art, photos, charts, tables, graphic elements on each page, etc., Microsoft Publisher may be the way to go. The bottom line, like so many other decisions comes down to you. It's hard to beat making a wish list (I want the program to be able to...) and then looking for a product that fits best. Other factors, besides current software knowledge may be cost for new software, compatibility (if looking toward a hybrid or e-book).
Overall software we utilize most (remember, this doesn't mean they are the best for you):
Manuscript: Microsoft Word (other Office programs such as Excel, Access, Publisher, and FrontPage can be helpful or used with Word, depending on project.)
Photographs: Adobe Photoshop
"Genealogy" Program (Charts, etc.): Family Tree Maker
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Note: All references to
"click" are using the left mouse button unless otherwise noted.
Have a question or tip? e-mail
us We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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The Gregath Publishing Company is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
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Back Issues available through http://www.gregathcompany.com/zine
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Copyright and reprint information
The Gregath Publishing Company is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content.
