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Gregath Company e-zine
Volume 15, Number 10
October, 2016
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean? A-Z
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Notch/Notching (may be used in perfect binding): Parallel grooves cut into the spine perpendicular to the binding edge. The depth and the distance between the grooves can be adjusted to suit the size and weight of the text block. Notching (vs. not notching) increases the amount of surface area on the spine that comes in contact with the adhesive and increases the strength of some type bindings.
Offset Printing: A photo-duplicate of each page - achieved through the use of a plate made from an the original.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration - Self Mailing USPS Item
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When using a self mailing design (letter, brochure, small packet, etc.) instead of an envelope, USPS suggests the heavier the paper the better (at least 24/60#) as it stands up to their high-speed sorting machines better. If producing a marketing piece, it is important that it arrives in good shape and easily readable.
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This section is drawn from
http://www.gregathcompany.com/service/printing/Brochure.html
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Book Manufacturing Concepts
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Unless you are providing a camera ready cover layout along with your finalized manuscript, check with your publisher to see if they are willing to work on the design with you before you have your manuscript complete. Terms may vary, but as cover design can turn into a long process, it is usually worth it to get a jump start - unless you have no expectation of actual publish date.
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This section is drawn from
http://www.gregathcompany.com/binding/art
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Marketing advice
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Marketing is promotion! To promote a book, many things should be pointed out such as:
alternate editions (electronic, lower cost, handicap accessible, etc.)
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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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Are you stumped with bad handwriting, smudges, or bad
“preservation” copies? If you can read some, but not all, of what you are
interested in – try the computer. If you have a partial site name, search what
you can read with the location. If you have a partial person name, take it to
genealogy-based search areas such as Ancestry, or even "Google it". Use
contextual clues to help your search, such as a newspaper article that lists
co-workers – look for other business records or references.
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Have a tip? e-mail
us
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Computer aid!?!
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Consider signing up for free newsletters to get ideas on everything from book design to app/software use, and marketing. Many, such as Amazon's publishing newsletters may be a bit on the "sell our services", but if you scan the headlines of each issue, hidden gems emerge. A quick way to keep these organized would be to take out a free email address just for these subscriptions. That way you don't have to check it but when you have a bit of time to look things over and you can just delete issues as you've mined them for information.
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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This set of directions is also the way to subscribe to this e-zine to get
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NOTE: If trying to unsubscribe, supplying a different email address then the one
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.