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Gregath Publishing e-zine
Volume 3, Number 8
August, 2004
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to go directly to that article.
At the end of each article (if supported) is a link back to this contents.
What's
It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean?
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Self-Mailer: Publications (Newsletter, marketing material, etc.) that design the mailing area (space for return & delivery addresses, postage, etc.) into the outer cover and are sealed closed for mailing. Please note that self-mailers are not a possibility for international mail originating with the United States.
Used for magazines and newsletters - also marketing flyers, etc.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at http://www.gregathcompany.com/gloss.html
and
http://www.gregathcompany.com/glosswrite.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration -
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Smaller genealogy formats: work with your printer/publisher on the best overall size book to suit both the text material and your budget. For genealogy books, we find the more standard size that is most economical is our standard 8½x11". However, we are asked quite frequently to do both 6x9" and 7x10" books. While most printers can do any size 8½x11" and under quite easily, many times a 6x9" book that has 200 pages, a 7x10" with 200 pages, and a 7x10" with 200 pages all cost the same per book. Sometimes a custom size, though smaller even costs more. Additionally, if you maintain a nice margin area, one normally pays for fewer printed pages in larger formats.
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Book Manufacturing Concepts -
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Standard and deluxe hardbinding carries a foil imprint. Don't overlook the fact that you can choose gold or silver at no extra charge. Many times bronze is also available for no extra cost. Special foils such as holographic, or colors are available at extra charges.
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This section is drawn from information online at http://www.gregathcompany.com/tips.html
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Marketing advice
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Consider advertising "novelties" as an alternate form of marketing. Are you going to a reunion or large genealogy workshop? Have a shirt made up that advertise your project or start conversations. Pen and pencils may also be a way to sell by starting conversations, as might a number of other items.
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Genealogy ideas
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Don't forget when searching the census that several "schedules" exist for different time periods. If available, use them together. For instance, if you find someone on a mortality schedule, you will probably be able to find them on the main census. Mortality listings also point to other non-census places that may have information such as death records, obituaries and funeral home records.
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Computer aid?!?
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Take a visit to the US National Archives. They are making more and more available online. While this will never take the place of research trips, there are lots of things to help you out. For instance, several of their printed publications are available in their entirety online free of charge.
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Have a question or tip?
E-mail us. We may be
stumped, but either way you'll get a personal reply.
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Note: All references to
"click" are using the left mouse button unless otherwise noted.
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About this e-zine
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The Gregath Publishing Company is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided
since you requested this newsletter that you prefer not to receive mailings,
please go to the following page and fill out the subscribe/unsubscribe form to
be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get
your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one
you signed up with will result in multiple copies rather then being unsubscribed.
Back Issues available through http://www.gregathcompany.com/zine
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Copyright and reprint information
Gregath Co. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Co. as staff members are responsible for the content.