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Gregath Publishing e-zine
Volume 4, Number 7
July, 2005
Helping writers, genealogists and computer users of all kinds
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This e-zine is sent to you at your request in the first half of every month from The Gregath Publishing Company. 
http://www.gregathcompany.com
 

Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What’s It Mean?
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*Backbone: Center edge of a book perpendicular to and between its covers.

*Backing up: Printing a sheet after one side has already been printed.

* = general jargon that it not standard lingo at The Gregath Publishing Company

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don't understand?  Try us - email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration - NA
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Book Manufacturing Concepts - paper grain part 2
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Paper opacity is the lack of transparency that allows a sheet to conceal print on the opposite side.  weight, brightness, type of fiber and filler in testing can all greatly influence opacity.  Reflectance of paper is measured when backed successfully by a white body and a black body.  The ratio of these two measurements determines the opacity reading.  Typical opacity of 50# white offset is 88-90; 20# business paper is 84-88.  A quick and very basic "home" test is to print something large and black (black and white clip art and or various sized of bolded text) on a sheet of paper, place a blank sheet of the paper to be tested over this printed sheet.  Any print that happens to show through, will show a bit more if actually printed on the currently black paper.  For book printing, take your darkest page and try this test.  Many manuscript designers will change their manuscript elements to decrease the opacity needed for a nice book rather than pay the difference for higher opacity.

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This section is drawn from information online at http://www.gregathcompany.com/paper.html
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Marketing advice - see below (genealogy ideas)
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What's good to find other researchers, is also good to find other folks that would like to purchase your book :o)

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Genealogy ideas
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Don't overlook your local and regional genealogy events, retreats, genealogy, ancestor or book fairs!  While networking and finding hot leads are traditionally considered when attending ancestor fairs, you never know when you'll meet someone researching one or more of your lines at any genealogy or family event.  When preparing to go consider having a name badge or ribbon (or even a shirt) made that details at least your main research lines.  Some events provide bulletin boards, chat areas, etc. - but it never hurts to increase your chances to "go above and beyond" planned activities to search out other researchers on your line.

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Computer aid?!? - Send pictures via email without attachments
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Most folks learn early how to send photos by attachment with emails.  However, not everyone opens attachments due to virus concerns.  What to do?  Find out how to embed the photo in the email itself.  Please find general Outlook Express instructions below (NOTE: all choices listed below will not be available unless you are in an outgoing email box/window):

Double check to see your are in html email format by clicking the "Format" pull down menu - a dot should be by Rich Text (HTML) - if it is not, click it and the dot will move.  Next, place your cursor in the email where you want the photo to go, then click the "Insert" menu and choose picture - this will bring up a "Picture" window from which you will click the "Browse" button.  This brings up an "Open" window.  In this window, you will go through your files to find the one you want to use.  Once you have selected the file, click the "Open" button at the bottom of the window, then click the "OK" button.  This should place your photo where your cursor was.

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Note:  All references to "select" and "click" are using the left mouse button unless otherwise noted.

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Have a question or tip?  E-mail us.  We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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The Gregath Publishing Company is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issues available through http://www.gregathcompany.com/zine

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Copyright and reprint information

The Gregath Publishing Company is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content. 

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