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Gregath Publishing e-zine
Volume 5, Number 6
June, 2006
Helping writers, genealogists and computer users of all kinds
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This e-zine is sent to you at
your request in the first half of every month from The Gregath Publishing
Company.
http://www.gregathcompany.com
Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean?
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Trim Edge (or Margin - also "Fore Edge"): The edge of the page (leaf) or a board opposite from but parallel to, its binding edge (i.e., opposite from its binding edge).
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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
Run across a word that you don't understand?
Try us - e-mail
us your word, term or phrase and we will see if we can
shed some light on the matter!
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Design Inspiration
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While text that is justified at both right and left margins has a tidier effect, text that is justified on the left with a ragged right is actually easier to read. This is due to the fact that all spacing is uniform and no words are broken to wrap onto the next line. Both of these devices, though allowing uniform right and left edges, slow the reader's eye down as the brain processes these differences.
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This section is drawn from
http://www.gregathcompany.com/udo.html
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Book Manufacturing Concepts - ISBN
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The inclusion of an International Standard Book Number in your book design, places you in the "Books in Print" reference series, available in print and online from many different places. Additionally, this places the book in the database that most large chain bookstores and many smaller book shops use to special order titles. This is a way to get Barnes & Noble and Books-A-Million to carry the book without loosing inventory control. If an author has their own ISBN, they fill these orders directly. Generally, if a publisher ISBN is used, a copy or two stays with the publisher to fill these orders.
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This section is drawn from
http://www.gregathcompany.com/isbn.html
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Marketing advice - Encourage Repeat Customers
(Periodical Focus)
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Whenever there is "filler space" throughout the year (or book), take a bit of it (don't quit nice holiday greetings, clip art, etc that subscribers have grown to depend on) to remind when renewals or other publications are. Additional Tip: Use different fonts, layouts, clip art to keep if from being standard and overlooked after the first issue/instance.
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This section is drawn from
http://www.gregathcompany.com/marketingsubscriptions.html
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Genealogy ideas
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In the world of MP3 players and multi-media computers, consider looking into podcasts for further information. The Genealogy Guys do a weekly podcast (broadcast online that can be listened to at any time/on demand) that is a pleasure to listen to - as well as having great genealogy information. If you are an oral learner (you have to be told, rather than reading, or experimenting), podcasts are a blessing, and many can be accessed at no fee. Do you find you have the radio on most of the time "in the background"? Download a podcast - or several - and you'll have the most effective "learning by osmosis" as you can get. Podcasts can be found online for a variety of subjects - even computers and software. This can also be a targeted value added service if played at a customer service related venue. The patrons of the Muskogee, Oklahoma Library (Genealogy Department) already enjoy this feature! Search podcasts out with your favorite search engine, or query your eList(s) for recommendations.
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Have a tip? e-mail
us
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Computer aid!?!
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Are you one of those folks who can't seem to get the mouse clicking on the right button? Lots of times, it can be as simple as being left handed - yes, a mouse is by default right handed. Do you continually click the right button, instead of the left? If you don't share your computer with many others, you can change your mouse to respond too your right clicks (just remember that if you do, all instructions to left click will be right, etc. instead):
(XP instructions) Access your computer's control panel (double click the "my computer" icon on the desktop; in that window, click "control panel" in "other places" from the left column). In the control panel, double click "mouse" - this will bring up a mouse dialog box. Under the buttons tab, click the check box for "switch primary and secondary buttons" - the graphic to the right will then change buttons. Don't forget to click "Apply" (right button now) at the bottom of the box to close it. If you don't click the Apply button, the buttons may not remember the switch.
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Note: All references to
"click" are using the left mouse button unless otherwise noted.
Have a question or tip? e-mail
us We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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The Gregath Publishing Company is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
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Copyright and reprint information
The Gregath Publishing Company is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content.
